Raised on Vancouver Island, my mom had a dress shop in the Comox Valley when I was growing up. I spent countless hours there with her, studying the beautiful clothes and accessories she would bring in, learning about customer care, and practicing the art of merchandising & display. Her little shop on "5th street" was where my dream of owning my own boutique was born, and where I learned so much of what I know about business today!

 

Fast forward to 2010, I fulfilled my dream when I opened True! A small, warm & welcoming boutique, filled with beautiful and unique clothing & accessories. I have an amazing team of staff, passionate about customer connection and available to help you look & feel your best in clothes you love. As a busy mom of 2, I understand the importance of a convenient place to shop, where you can park out front, bring your littles & pop in to grab a great fitting pair of jeans, a new top, or a gorgeous dress for a special night out. 

 

After 10 years in our original location, True Boutique relocated to Belmont Market in Langford in 2019. We are honored to be a part of the growing Westshore community!

 

Although owning your own business can be tough, it is such a rewarding experience, I truly love my job! I am forever thankful for the support I receive at True! I look forward to seeing you in the shop

XO

 

Fairone